Statistical Analysis

Companies today need answers to complex business questions. As a result, we have developed a strong statistical capability in our company which plays a critical link in recommendations - providing clarity of focus around complex problems and supporting recommendations with confidence.

M Squared Group regularly employs approaches including:

• Conjoint Analysis
• Multiple Regression
• CHAID Analysis
• Logistic Regression
• ANOVA Analysis

These approaches help bring clarity to complex data or problems with many different possible combinations of answers. We have developed strong capabilities with the Best of Class tools for these techniques.

Click here to learn more about: 

• Decision Trees and Interactions
  
• Segmentation and Cluster Analysis
  
• Survey Maximization
  
• Control Groups