Measuring Marketing Campaigns to Determine the Most Successful Approaches ...

 

Marketers are constantly fielding marketing campaigns designed to motivate consumers/customers.  These campaigns may or may not be targeted, but are usually designed to elicit a specific behavior -- more transactions to generate increased revenue. 

 

Many of our clients struggle with how to fundamentally evaluate a program's performance.  Without assigning specific metrics to a campaign, the campaign can become "just a cost center" that's easily cut when budgets get tight.

 

Evaluation of these campaigns is essential.  Identifying which parts of which campaigns appeal to which segments of consumers/customers is critical to being able, over time, to refine and improve overall performance.

 

M Squared Group has experience in identifying control groups, developing pre/post performance analysis, matching consumers to external sources and other best-in-class analysis approaches that will continuously improve campaign performance in terms of ROI and business growth.

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