We believe that what we do and how we do it are equally important. Our approach is driven by our values and is characterized by five key attributes:

• Flexibility -- our clients are often forced to change their projects on short notice, due to changes in budget, timing, strategy or turnover. We pride ourselves on being able to "turn on a dime" and adapt to our client's challenges. We act swiftly, recognize the change drivers, and then replace the effort in real-time, often returning to work on the revised project that same day.

• No Ego -- we produce presentations and analysis on "white paper" for our clients to use as they need. It is not important to us that our name be splattered across every line of every page of every analysis we develop. Rather, we are pleased when our client succeeds -- and everyone wins.

• Teamwork & Collaboration -- we work to develop collaborative solutions with our clients, so that our recommendations highlight the best possible thinking from all parties involved. In this way, we increase the likelihood of success by fitting recommendation to the client's organization.

• No Bureaucracy & No Politics-- M Squared Group is a very flat organization, which means that clients receive our recommendations with the greatest efficiency and effectiveness. We permit our team to focus on achieving the best possible client results, rather than focusing on "how they are positioned" within our organization.

• Executive Involvement -- when you meet with the senior members of the M Squared Group to design the scope and budget of a project, be assured that we are not conducting the "bait and switch." Senior managers generally lead engagement and work on the project hand-in-hand with the client and internal teams. Whatever we promise, we stay around and deliver!