We call it eating our own dog food 
At M Squared Group, we preach to our clients the 'Best Customer Experience' (BCE) for their consumers - whether in B2B or B2C. And to take a play from our own playbook, delivering our very own BCE is driven by our dedication to doing "whatever it takes" to make our clients as wildly successful as possible. 

Tennant Company came to M Squared Group with a need to help determine which customers were the right ones to gear their product innovation and solutions towards. Headquarters: Minneapolis, MN Revenue: 70 million Employees: 3000 Website: www.tennantco.com
Productive Corporation enlisted the help of M Squared Group to take a deeper dive into their marketplace & customer base to develop a vision, strategy and tactics to better target their core offering. Headquarters: Minneapolis, MN Revenue: Private Employees: Private Website: www.productivecorp.com