The marketplace is full of market research companies. Who needs another?
Our clients have noted that M Squared Group is unique in that we analyze data in a different way than traditional research firms. We always examine research in the context of a solid understanding of our client's business, which enables us to drive actionable recommendations from the results and make meaningful contributions to meet their needs.
In addition, we leverage data to enhance our understanding of customer behavior and improve selection criteria for customer research. When it makes sense, we also utilize our statistical expertise to provide new, in-depth insights.
While we leverage all of our customer knowledge and data to arrive at answers, we have needed to combine the best of qualitative and quantitative research approaches to drive to usable answers.
Whether we use focus groups or store intercepts to develop our qualitative inputs or broader quantitative approaches such as web surveys, omnibus studies, or broad-scale phone interviews, our goal is always to focus our efforts on answers to the key business questions, nothing more and nothing less.
Net of all, our clients need actionable results from all the research they do, in this economic environment more than ever. Those actionable results are the consistent mission of what we do. We focus our analysis on the business question our client needs answers to, and perhaps more importantly, on how our client can utilize our findings to make the answers actionable