M Squared Group Completes Proprietary Best Customer Survey of Women's Clothing Shoppers

MINNEAPOLIS (April 26, 2010) M Squared Group, Inc., an Eden Prairie-based data-driven, marketing consulting firm, announced today that it has completed its first proprietary Best Customer survey of female clothing shoppers to determine their shopping patterns and beliefs. This also was the first survey the company conducted via Facebook, the most used social media network, with 400 million users worldwide.

View the full press release here

 

 

M Squared Group Strengthens Leadership Team with New Hire

MINNEAPOLIS (January 6, 2010) M Squared Group, Inc., an Eden Prairie-based marketing consulting firm, announced today that Marc Sokol has been named principal.

 

"I am very excited and honored to have Marc join our team at M Squared Group," said Mark Price, managing partner and founder. "We have recognized for some time that change management is critical to the success of our clients in building customer-centric organizations and in better aligning marketing with sales and store management. Adding Marc to our team provides a critical linchpin to better serving our clients in these areas."

 

Read the complete and full-version: M Squared Group Strengthens Leadership Team with New Hire 

 

Jason Muhlstein Named to Wishes and More Board of Directors

MINNEAPOLIS (April 24, 2009) Jason Muhlstein was named to the board of directors of Wishes & More, a nonprofit organization with a mission of granting wishes to seriously ill children, as well as providing scholarships and memorials. A volunteer with the organization for a number of years, Muhlstein also brought in M Squared Group to shape the Wishes & More marketing strategy. Part of that marketing plan was to help the organization promote one of its major fundraisers of the year – a roast of boxing legend Scott LeDoux on May 3, 2009. The event is expected to draw some of the biggest names in boxing, including Sugar Ray Leonard and is being held at the Marriott City Center in downtown Minneapolis.

In a time when many nonprofits are faced with the fundraising challenges a tight economy brings, organizations are relying heavily on marketing to share their message and leverage their existing efforts to engage those most likely to volunteer and contribute to their cause. “We’re delighted to have Jason on our board,” said Karla Blomberg, executive director of Wishes & More. “Not only does he bring a strong business acumen, but also a sensitivity and compassion for our mission. That’s exactly what every successful nonprofit needs.”

 

Mark Price Selected Panelist for RetailWire's "Brain Trust"

MINNEAPOLIS (July 8, 2009) Mark Price, the managing partner of Twin Cities data-driven marketing consulting firm M Squared Group, was recently named as a panelist for RetailWire’s BrainTrust. RetailWire is the retailing industry’s premier online discussion forum. Each business morning, RetailWire editors pick news topics worthy of commentary by its “BrainTrust” panel of industry experts, and the general RetailWire membership. The results are virtual round tables of industry opinion and advice covering key dynamics and issues affecting the retailing industry.