Segmentation and Targeting
We help find solutions to these common client questions:
Do my customers break out into distinct segments? If so, which should I focus my marketing efforts on and how?
What factors best describe my Best Customers and can I use that information to identify High Potential Customers and better target prospects?
Can I project the answers from this test to my whole customer base?
How can I develop control groups that are accurate and actionable?
Which customers are likely to decrease or increase spending next year and which customers are likely to leave altogether?
We focus our analysis on the business question our client needs answers to, and perhaps more importantly, on how our client can utilize our findings to make the answers actionable
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