Beginning with the analysis of key customer behaviors, our approaches to driving value are customized to the specific needs of our clients, resulting in actionable marketing recommendations with meaningful financial benefits.

 

Specifically, our clients have needed the following to achieve their goals:

* Segmentation and Targeting of Best and High Potential Customers * Customer Analysis to determine key drivers of purchases and loyalty * Marketing Process Design for ongoing marketing program success * Program Management to develop a Best-of-Class marketing organization * Market Research to gain deep customer insight * Statistical Analysis to fully understand customer data and track results * Product Development based on a data-driven knowledge of customer wants and needs

How do we do this?

* Cluster and Regression Analysis * Customer Trend Analysis * Organizational Design and Process Planning * Cross-Industry "Practical Best Practices"™ Profiling * Qualitative and Quantitative Market Research * Statistical Hypothesis Testing (ANOVA, T-tests, etc.) * Survey Analysis and Data-Mining

Click to learn more about:

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>>  Decision Trees (CART & CHAID) and Interactions

 

>>  Segmentation and Cluster Analysis

 

>>  Survey Maximization

 

>>  Control Groups