Recommended Reading

The principles behind these books have helped to inform our thinking and the recommendations that we make for our clients.

The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value

by Frederick F. Reichheld, Thomas Teal

Optimal Database Marketing: Strategy, Development, and Data Mining

by Ronald G. Drozdenko, Perry D. Drake

The Ultimate Question: Driving Good Profits and True Growth

by Fred Reichheld

Managerial Applications of Multivariate Analysis in Marketing

by James H. Myers, Gary M. Mullet

Winning at New Products: Accelerating the Process from Idea to Launch, Third Edition

by Robert G. Cooper

Crossing the Chasm Crossing the Chasm

by Geoffrey A. Moore

The Innovator's Dilemma: The Revolutionary Book that Will Change the Way You Do Business (Collins Business Essentials)

by Clayton M. Christensen

The Tipping Point: How Little Things Can Make a Big Difference

by Malcolm Gladwell

LONG TAIL, THE: WHY THE FUTURE OF BUSINESS IS SELLING LESS OF MORE

by Chris Anderson

The World Is Flat [Updated and Expanded]: A Brief History of the Twenty-first Century

by Thomas L. Friedman

Angel Customers and Demon Customers: Discover Which is Which and Turbo-Charge Your Stock

by Larry Selden, Geoffrey Colvin

by Jay R. Galbraith

by Steven M. Cristol, Peter Sealey

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