Optimizing Your Organizational Structure into a Data-Driven Marketing Department ...

The challenges of moving an organization to be customer-data focused extend beyond the strategy, campaigns and technology. In order to institutionalize data-driven marketing, and also be able to scale to the volume and complexity of highly segmented, multi-stage campaigns, companies must organize their available marketing resources to be efficient and focused. A clear organizational structure, with processes and key deliverables, helps to create a high-performance work team that will drive the department (and the company) to greater success.

We do not believe in a "one size fits all" solution to optimizing marketing department resources. The requirements of specific business, organizational work styles, culture and skills of key employees can have dramatic implications in creating a tailored solution that reflects Best Practices and is designed specifically to work within a client's unique organization.

The M Squared Group combination of a "real world" customized approach with clear responsibilities and processes, enables our clients to implement their unique vision of data-driven marketing.