|
Your company won't let you market to your customers...
You know how. You've read Peppers & Rogers, Fred Reichheld, etc. and you get it. You know you can drive results by targeting the right customers with the right messages/ offers at the right time. But your company just won’t let you!
- Your customer data is all over the place.
- Your team is busy helping sales. There is no bandwidth to add a whole series of new responsibilities.
- You are under pressure to cut budget and show how much your efforts actually make the company.
-
Agencies are too expensive and too slow, and you are not ready to let your customer data out of house to some of the data hosting services. You do not want to buy new software to automate processes you haven’t invented yet!
What can you do? Give up and wait until the business gets more money to spend (or for a warm day in Minsk, whichever comes sooner)? With the average tenure of marketing executives being 23 months, there's no time to just wait and see what happens - you're job may depend on it!
 Some companies have solved this riddle and have gone on to reinvent and grow their businesses in dramatic fashion by adhering to this process:
- Target small wins,
- Find data you can work with,
- Address change management,
- Use "down and dirty" approaches, and
- Measure results fanatically
|
|
We understand this is a process and not an overnight solution. We'd love to discuss your specific situation and work with you to develop a set of next steps to get you where you want to be.
Call , email our Managing Partner, Mark Price @ or fill out this form and we'll get back to you.
|